Diploma Unit Two. Architectural Association School of Architecture

Tools for Architecture is a research unit based at the Architectural Association in London formed by a team of MArch AA Diploma students and lead by Space Popular directors Lara Lesmes and Fredrik Hellberg.

Communicating Identity

Clothing appearance is communicating trust between individuals. Every Kind of design and expression is an expression of trust. However, a person wearing a T-shirt now can represent any identity and have any kind of social status.

In the past, the identity was directly shown on the appearance, which I would consider as transparent because the situation is displayed by the facade of architecture. Beginning with the lowliest cottage, and rising from rank to rank, to the most sumptuous palace for a King. Architecture can be a vehicle for conveying power, with image and symbol deployed with communicative intent.

 

Tudigong Temples are religious buildings in Taiwan. They share the same qualities. The more care, time, established, or even funds communicates higher power, means or level.

However, the ornamentation is taken out of the building process itself, and it can be separated. The facade of the building is not communicating its identity anymore. It has been replaced with a logo. Any kind of facade can represent any identity, just by changing the sign on it.